Sociology Advanced Free Analysis

Most Social Trends Aren’t What They Seem

Adam Waytz · Big Think July 30, 2025 5 min read ~1000 words

Why Read This

What Makes This Article Worth Your Time

Summary

What This Article Is About

Social psychologist Adam Waytz challenges widely accepted narratives about social change by examining the empirical foundations of popular trends like the “crisis of democracy,” the “loneliness epidemic,” and the “decline of empathy.” Drawing on research by scholars including Andrew Little, Rachel Meng, and Sara Konrath, Waytz demonstrates that many of these supposedly robust trends rest on questionable data, subjective measurement, or selective interpretation.

The article attributes the persistence of these illusory trends to pareidolia—our psychological tendency to impose meaningful patterns on ambiguous information. Waytz argues that humans are fundamentally poor at processing nonlinear information and instead perceive linear trajectories even when reality is far more complex and multidirectional. This cognitive bias provides psychological comfort amid information overload but leads to widespread misperceptions about social change.

Key Points

Main Takeaways

Democracy’s Flat Trajectory

Global democracy trends are largely stable when measured objectively through electoral competitiveness and leadership constraints, contradicting subjective expert assessments.

The Loneliness Illusion

Meta-analyses of global loneliness studies show inconsistent findings that fail to support claims of an epidemic, with most countries showing stable levels over time.

Empathy’s Reversal Pattern

Self-reported empathy among college students declined until 2009 but has since rebounded, while behavioral measures like volunteering and charitable giving trend upward.

Complexity Versus Narrative

Research across 76 countries shows people’s values diverged wildly between 1981 and 2022, revealing that global change is fundamentally nonlinear and multidirectional.

Pareidolia as Explanation

Our tendency to impose meaningful patterns on ambiguous stimuli drives us to perceive linear trends even when confronted with complex, contradictory data.

The Stability Beneath

Many social and psychological phenomena remain remarkably flat over decades, contradicting widespread perceptions of dramatic societal transformation and moral decline.

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Article Analysis

Breaking Down the Elements

Main Idea

The Illusion of Linear Social Change

Waytz’s central argument is that popular narratives about sweeping social trends—from democratic backsliding to loneliness epidemics—are largely cognitive constructs rather than empirical realities. These perceived trends emerge from pareidolia, our psychological need to impose linear patterns on fundamentally complex and nonlinear social phenomena, providing false comfort amid information overload.

Purpose

To Challenge Oversimplified Narratives

The article aims to cultivate critical skepticism toward widely accepted social trend narratives by demonstrating how measurement issues, selective data interpretation, and cognitive biases combine to create compelling but inaccurate stories about societal change. Waytz seeks to redirect public discourse from pattern-seeking toward embracing complexity and acknowledging the precedented nature of current experiences.

Structure

Case Studies → Psychological Explanation → Broader Context

The article employs a systematic debunking structure, presenting three detailed case studies (democracy, loneliness, empathy) before introducing pareidolia as the unifying psychological mechanism. It then expands to a broader analysis of nonlinear information processing and concludes with research on global value divergence, moving from specific examples to general principles about human cognition and social complexity.

Tone

Scholarly, Skeptical & Reassuring

Waytz adopts an authoritative yet accessible tone, leveraging empirical research to challenge conventional wisdom while maintaining a measured, evidence-based approach. The writing balances critical analysis with subtle reassurance, suggesting that recognizing the “precedented” nature of our times may be as comforting—and more accurate—than perceiving unprecedented crisis.

Key Terms

Vocabulary from the Article

Click each card to reveal the definition

Pareidolia
noun
Click to reveal
The psychological tendency to impose meaningful interpretations or recognizable patterns on ambiguous or random stimuli, such as seeing faces in clouds.
Backsliding
noun
Click to reveal
A reversal or regression from progress, particularly referring to democratic countries moving toward authoritarianism or away from established freedoms.
Illusory
adjective
Click to reveal
Based on illusion; deceptive or misleading in appearance despite seeming real or convincing at first glance.
Meta-analysis
noun
Click to reveal
A statistical technique that combines and analyzes data from multiple independent studies to identify patterns, trends, or overall effects.
Nebulous
adjective
Click to reveal
Unclear, vague, or ill-defined; lacking definite form or limits, often used to describe concepts that are difficult to grasp.
Nonlinear
adjective
Click to reveal
Not following a straight or predictable progression; characterized by complex, multidirectional change rather than simple cause-and-effect relationships.
Proclivity
noun
Click to reveal
A natural tendency, inclination, or predisposition toward a particular characteristic or type of behavior.
Robust
adjective
Click to reveal
Strong and healthy; in research contexts, refers to findings or data that are reliable, valid, and hold up under scrutiny.

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Tough Words

Challenging Vocabulary

Tap each card to flip and see the definition

Authoritarian aw-thor-ih-TAIR-ee-uhn Tap to flip
Definition

Favoring or enforcing strict obedience to authority at the expense of personal freedom; characteristic of governments that concentrate power and suppress dissent.

“…the world has experienced democratic backsliding, with countries becoming more authoritarian and repressive.”

Epidemic ep-ih-DEM-ik Tap to flip
Definition

A widespread occurrence of something, typically used for diseases but increasingly applied metaphorically to social phenomena perceived as rapidly spreading.

“Have you heard of the crisis of democracy, the loneliness epidemic, or the decline of empathy?”

Notoriously noh-TOR-ee-uhs-lee Tap to flip
Definition

In a manner that is widely and unfavorably known; used to emphasize a well-recognized negative characteristic or tendency.

“Humans are notoriously bad at processing this type of nonlinear information…”

Diverged dih-VURJD Tap to flip
Definition

Moved or developed in different directions from a common point; separated or moved apart over time.

“…people’s values have diverged wildly across countries on issues ranging from abortion to immigration…”

Precedented PRES-ih-den-ted Tap to flip
Definition

Having previous examples or instances; the opposite of unprecedented, indicating that similar situations have occurred before in history.

“…it might be just as comforting, and certainly more accurate, to remember that much of what we are experiencing now is quite precedented.”

Grapple GRAP-ul Tap to flip
Definition

To engage in a struggle or wrestle with something difficult; to attempt to deal with or understand a complex problem.

“…to grapple with such complexity, we seek out and perceive linearity, even when doing so is misguided.”

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Reading Comprehension

Test Your Understanding

5 questions covering different RC question types

True / False Q1 of 5

1According to the article, Andrew Little and Rachel Meng’s research confirmed that global democracy has been declining since the early 2010s.

Multiple Choice Q2 of 5

2What did Sara Konrath’s updated analysis of empathy data reveal?

Text Highlight Q3 of 5

3Which sentence best captures Waytz’s central explanation for why illusory social trends persist?

Multi-Statement T/F Q4 of 5

4Evaluate these statements about the research cited in the article:

A 2022 meta-analysis found inconsistent evidence for a global loneliness epidemic.

The 2024 World Happiness Report showed declining life satisfaction among young people since 2006.

Jackson and Medvedev’s study found that people’s values diverged across 76 countries between 1981 and 2022.

Select True or False for all three statements, then click “Check Answers”

Inference Q5 of 5

5Based on the article’s argument, which approach would Waytz most likely recommend for understanding contemporary social issues?

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FAQ

Frequently Asked Questions

Pareidolia is the psychological tendency to impose meaningful interpretations on ambiguous stimuli—like seeing faces in clouds. Waytz argues this cognitive mechanism drives us to perceive coherent social trends even in contradictory data. When confronted with overwhelming information complexity, our minds instinctively seek patterns and linear narratives, providing psychological comfort but often generating illusory trends that don’t reflect empirical reality.

Their landmark research revealed that most evidence for democratic backsliding came from subjective “democracy scores” based on expert opinions about whether elections were free and fair. When they examined objective measures like electoral competitiveness and constitutional constraints on leaders (such as term limits), they found global democracy trends were largely flat rather than declining. Some countries experienced backsliding while others saw democratic gains, contradicting the sweeping crisis narrative.

Waytz acknowledges the youth mental health crisis has robust empirical support documenting rising depression and anxiety globally over 15 years. However, he highlights an overlooked counterpoint from the 2024 World Happiness Report: young people aged 15-24 experienced improved life satisfaction between 2006 and 2019, with stable satisfaction since then. This illustrates how even valid trends are more complex than single-dimension narratives suggest, with rising distress coexisting alongside rising happiness measures.

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This is an Advanced-level article requiring sophisticated comprehension skills. It synthesizes multiple research studies, employs specialized academic vocabulary (pareidolia, meta-analysis, nonlinear), and presents complex arguments about cognitive biases and social science methodology. The article demands ability to track nuanced distinctions between subjective versus objective measures, recognize ironic reversals in trend data, and synthesize evidence across multiple disciplines including psychology, political science, and sociology.

As a social psychologist whose research examines how people impose meaning on difficult-to-understand phenomena, Waytz is well-positioned to contribute to Big Think’s mission of making complex ideas accessible. Big Think specializes in expert-driven content that challenges conventional wisdom and promotes critical thinking—perfectly aligned with this article’s goal of questioning popular social trend narratives through empirical analysis and psychological insight.

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