The Innovator’s Dilemma
Test your knowledge with 45 questions across 3 challenge tiers
Master These Concepts
Review these key terms before taking the quiz
Disruptive Innovation
Innovation that starts in low-end or new markets and eventually displaces established competitors
Disruptive innovations initially underperform on traditional metrics but improve until they overtake incumbents
Sustaining Innovation
Innovation that improves existing products along dimensions valued by mainstream customers
Sustaining innovations help established companies serve their best customers better
Value Network
The context within which a company identifies customer needs and responds to them
A company value network shapes what innovations it can and cannot pursue profitably
Incumbent
An established company with dominant market position that may be vulnerable to disruption
Incumbents often fail not from bad management but from following good management practices
Low-End Disruption
Disruption that starts by serving overserved customers with simpler cheaper solutions
Low-end disrupters offer good enough products at lower prices to price-sensitive customers
New-Market Disruption
Disruption that creates entirely new markets by serving non-consumers
New-market disrupters enable people to do things they could not do before
Select a Quiz Tier
Complete each tier to unlock the next and earn your badges.
Fundamentals
TIER 1 β’ READER BADGE
Deep Dive
TIER 2 β’ SCHOLAR BADGE
Expert
TIER 3 β’ MASTER BADGE