Nudge
Test your knowledge with 45 questions across 3 challenge tiers
Master These Concepts
Review these key terms before taking the quiz
Richard Thaler
The economist and Nobel laureate who co-authored Nudge developing libertarian paternalism
Thaler pioneered behavioral economics showing how choice architecture affects decisions
Cass Sunstein
The legal scholar who co-authored Nudge applying behavioral insights to policy and law
Sunstein has written extensively on regulation and the ethics of government nudging
Nudge
Any aspect of choice architecture that alters behavior predictably without forbidding options or changing incentives
A nudge makes certain choices easier or more salient while preserving freedom
Choice Architecture
The design of environments in which people make decisions
Choice architects shape decisions through defaults framing and option presentation
Libertarian Paternalism
The philosophy of designing choices to help people while preserving their freedom to choose
Libertarian paternalism guides without mandating improving outcomes while respecting autonomy
Default Options
The pre-selected choices that apply if someone does nothing
Defaults are powerful because people tend to stick with them whether optimal or not
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Fundamentals
TIER 1 • READER BADGE
Deep Dive
TIER 2 • SCHOLAR BADGE
Expert
TIER 3 • MASTER BADGE
