Built to Last
Test your knowledge with 45 questions across 3 challenge tiers
Master These Concepts
Review these key terms before taking the quiz
Visionary Company
A company that is a premier institution in its industry widely admired and with a long track record of impact
Visionary companies like 3M and Johnson and Johnson have endured and prospered for generations
Core Ideology
The combination of core values and core purpose that defines a company enduring identity
Core ideology remains fixed while strategies and practices change – it is what you stand for
Core Values
The essential and enduring principles that guide a company regardless of circumstances
Core values are not chosen for competitive advantage but because they reflect authentic beliefs
Core Purpose
The fundamental reason for existence beyond just making money
Core purpose is the soul of the organization that inspires and guides for generations
BHAG
Big Hairy Audacious Goal – a bold long-term goal that serves as a unifying focal point
BHAGs stretch organizations and stimulate progress by setting seemingly impossible targets
Preserve the Core and Stimulate Progress
The dynamic balance of maintaining core ideology while continuously changing everything else
Visionary companies hold core values constant while relentlessly evolving practices
Select a Quiz Tier
Complete each tier to unlock the next and earn your badges.
Fundamentals
TIER 1 • READER BADGE
Deep Dive
TIER 2 • SCHOLAR BADGE
Expert
TIER 3 • MASTER BADGE
