Pre-Suasion
Test your knowledge with 45 questions across 3 challenge tiers
Master These Concepts
Review these key terms before taking the quiz
Robert Cialdini
The psychologist who wrote Pre-Suasion as follow-up to Influence exploring what happens before persuasion
Cialdini examines how skilled persuaders set the stage before delivering their message
Pre-Suasion
The practice of arranging for recipients to be receptive to a message before they encounter it
Pre-suasion is about what happens before the persuasive message creating favorable conditions
Privileged Moments
Windows of time when people are particularly receptive to messages
Creating privileged moments allows communicators to shape attention before making requests
Attention
The mental focus that determines what information gets processed and acted upon
Whatever captures attention is presumed important and influences subsequent judgments
Association
The mental links between concepts that can be activated to influence thinking
Activating certain associations primes related thoughts and behaviors
Priming
Exposing people to stimuli that influence subsequent behavior without awareness
Priming works through association activating concepts that shape later responses
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Fundamentals
TIER 1 • READER BADGE
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TIER 2 • SCHOLAR BADGE
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TIER 3 • MASTER BADGE
