Zero to One
Test your knowledge with 45 questions across 3 challenge tiers
Master These Concepts
Review these key terms before taking the quiz
Zero to One
Creating something entirely new that moves the world from zero to one rather than copying existing models which moves from one to n
Building the first smartphone was zero to one while making another smartphone brand is one to n
Definite Optimism
The belief that the future will be better and that you can plan and work to make it so through specific actions and designs
The mindset of mid-20th century America that built highways and moon missions through deliberate planning
Indefinite Optimism
The belief that the future will be better but without specific plans for how to make it happen relying on optionality and iteration
Modern finance and consulting careers that keep options open rather than committing to building something specific
Monopoly
A company so good at what it does that no other firm can offer a close substitute creating lasting value
Google dominates search because its product is significantly better than alternatives not through anti-competitive behavior
Competition
The state where businesses fight for market share destroying profits and preventing long-term value creation
Restaurants in a crowded market compete away all their profits leaving nothing for innovation or growth
The Power Law
The principle that a small number of investments or efforts will dramatically outperform all others combined
In venture capital one successful investment often returns more than all other investments in a fund combined
Select a Quiz Tier
Complete each tier to unlock the next and earn your badges.
Fundamentals
TIER 1 • READER BADGE
Deep Dive
TIER 2 • SCHOLAR BADGE
Expert
TIER 3 • MASTER BADGE
